Our Brand's Story

RBF Cosmetics

R.B.F Cosmetics (Resting Bitch Face Cosmetics) is a bold, sassy and results-driven tanning brand founded by Janice Devlin. Created after spotting a gap in the market for a tan that truly works, R.B.F was born to deliver flawless colour with personality — fun, confident and unapologetically fabulous.

After personally struggling with psoriasis and sensitive skin, Janice found it difficult to source a fake tan that delivered results without irritation. Determined to change that, she set out to create a tanning range that not only looks incredible but also cares for the skin.

The R.B.F capsule collection features three luxurious mousse tans in Medium, Dark and Ultra Dark, alongside the latest launch — our iconic BAD ASS Spray Tan. Each formula is expertly crafted to tan, soothe, hydrate and nourish the skin, delivering a long-lasting, natural bronze glow you can rely on.

At R.B.F, quality comes first. Every product is carefully formulated using the cleanest, most skin-loving ingredients, enriched with nutritious, vitamin-filled actives that support healthy skin during tanning. Our mission is simple: a tan that looks amazing and feels even better.

Our luxury tanning products are designed to suit all skin types, including sensitive and problem-prone skin. Each formula is meticulously developed and manufactured to ensure consistent, flawless results — no matter your skin tone or condition.

R.B.F stands for “Resting Bitch Face” — a name that reflects our confident attitude and empowering ethos. We are a vibrant cosmetic brand that cares deeply about skin health, self-confidence and self-expression.

Janice is a busy, passionate mother of three with years of experience in the tanning industry. Her extensive research into ingredients, combined with hands-on spray tanning experience across a diverse clientele, has shaped the products you see today.

After years of trial, testing and refinement, Janice is proud to share R.B.F Cosmetics — a tanning brand designed to deliver real results, real confidence and real skin care benefits.