About Us

RBF Cosmetics

The RBF Story

It started with a problem no one else was solving

Janice tried every fake tan on the market. Most either irritated her psoriasis-prone skin, gave inconsistent results, or simply didn't perform the way they promised.

Professional experience, not guesswork

Years of professional spray tanning gave Janice something most tanning brands don't have: real, hands-on experience with hundreds of different skin types, reacting to dozens of different formulas, in real time.

Built to be different from day one

RBF was never created simply to sell fake tan. It exists to help people feel confident in their own skin, using formulas that genuinely care for that skin — vegan, cruelty-free, and developed with sensitive skin in mind from the very first formula.

The name says it all

Resting Bitch Face Cosmetics. A brand that decided it wasn't going to ask permission to be confident — premium without pretentiousness, bold without losing sight of the skin-first values it was built on.

Meet Janice

Why RBF Is Different

Feature Typical Fake Tan RBF Cosmetics
Never streaky —
Never orange —
Colour guide included —
Sensitive skin friendly —
Vegan & cruelty-free —
Founder-formulated from real experience —

The business was never created simply to sell fake tan. It exists to help people feel confident in their own skin.

— Janice Devlin, Founder

Frequently Asked Questions

RBF stands for Resting Bitch Face — a name that reflects the brand's confident, unapologetic personality.

RBF Cosmetics is based in Northern Ireland.

RBF was founded by a professional spray tan artist who lived with sensitive, psoriasis-prone skin herself — every formula is built on that first-hand experience, not just marketing claims.