Janice Devlin, Founder
I formulated this because I needed it myself — for my own sensitive, psoriasis-prone skin.
Achieve a flawless, natural-looking tan with RBF Cosmetics Medium Self-Tanning Foam. Designed to deliver a beautiful sun-kissed finish without the sun damage, our lightweight formula develops into an even, streak-free glow that looks like your skin—only better.
Perfect for first-time tanners and those who love a subtle, healthy bronze, the fast-drying foam glides effortlessly onto the skin with an instant colour guide for confident application every time. The result is a radiant, natural finish that fades evenly and leaves your skin looking fresh, glowing and beautifully bronzed.
Whether you're getting ready for a weekend away, a special occasion or simply want an everyday confidence boost, Medium Self-Tanning Foam delivers salon-quality results from the comfort of home.
✔ Natural-looking medium bronze glow
✔ Lightweight, fast-drying foam
✔ Instant colour guide for streak-free application
✔ Develops in just 4–8 hours
✔ Long-lasting, even fade
✔ Suitable for sensitive skin
✔ Vegan & Cruelty Free
✔ Paraben Free
✔ Fresh, clean fragrance
Standard UK delivery takes 2–4 working days from dispatch. See our full Shipping page for more detail.
Unopened, unused products can be returned within 14 days. See our full Returns page for details.
The Founder's Promise
I created this because I was tired of fake tan that irritated my own sensitive, psoriasis-prone skin. Every formula exists to solve a real problem — mine, and hopefully yours too.
— Janice Devlin, Founder
What's Inside
The colour-developing active, certified organic and dermatologically tested for even, natural-looking colour.
Soothes and hydrates skin during colour development.
Supports skin barrier health while your tan develops.
Exfoliate 24 hours before application, focusing on elbows, knees, and ankles.
Using the RBF tanning mitt, apply in long, circular motions, working in sections.
Avoid water and tight clothing for at least 6–8 hours after application.
Moisturise daily to extend the life of your tan to a full 5–7 days.
Results vary by individual skin tone and type. Images are unretouched.
Build Your Routine
The RBF tanning mitt is essential for a streak-free result — it's the same tool Janice uses with every professional client, included in every routine below.
No — RBF tanning foams are formulated for a natural, no-orange colour and are designed to apply evenly without streaking when used with our tanning mitt. Every foam includes a colour guide so you can see exactly where you've applied it.
No — once developed, RBF tanning foam won't transfer onto clothing or bedsheets. We recommend loose, dark clothing for the first few hours after application while the colour guide washes away.
Medium suits first-time tanners and fair-to-medium skin tones; Dark suits medium-to-olive tones wanting a deeper colour; Ultra Dark suits those wanting maximum depth. See our Shade Guide for full detail.
Yes — our formulas are alcohol-free, paraben-free, and developed through years of real experience with sensitive and reactive skin.
Wait at least 6–8 hours before showering. You can get dressed once the product is dry to the touch (usually within minutes), in loose, dark clothing.
Get in touch within 14 days of an unopened purchase for a return, or reach out to our team — we're happy to help you choose a better-suited shade next time.
RBF was created by a professional spray tan artist who struggled with her own sensitive, psoriasis-prone skin — every formula is built on that real, first-hand experience.
