Choosing the Best Fake Tan Shade: Medium, Dark or Ultra Dark?

One of the most common questions we hear is:

"Which shade should I choose?"

The answer depends on your natural skin tone, the look you're trying to achieve and how often you tan.

Here's a simple guide.

Medium Self Tanning Foam

Best for:

• Fair skin
• Light skin tones
• First-time tanners
• Everyday natural colour

Medium creates a healthy bronze that looks effortless. It's ideal if you simply want to look refreshed without appearing heavily tanned.

Shop Medium Self-Tanning Foam →

Dark Self Tanning Foam

Best for:

• Light to medium skin tones
• Regular tanners
• Holiday-inspired colour

Dark offers a richer bronze while still looking incredibly natural. It's perfect if you want noticeable colour without going too deep.

Shop Dark Self-Tanning Foam →

Ultra Dark Self Tanning Foam

Best for:

• Experienced tanners
• Medium to deeper skin tones
• Glam events
• Holidays
• Those who love an intense bronze

Ultra Dark delivers maximum depth while maintaining a realistic finish. It's bold. Confident. And unapologetically glowing.

Shop Ultra Dark Self-Tanning Foam →

Still Unsure?

Ask yourself one question.

Do you want people to notice your tan... or simply notice how incredible you look?

If subtle confidence is your style, Medium is the perfect choice.

If you love that just-returned-from-holiday look, Dark is a brilliant all-round option.

If your glow is part of your personality, Ultra Dark won't disappoint.

Every Shade. One Goal.

Whichever shade you choose, the objective is always the same.

Smooth application. Natural-looking colour. Long-lasting wear. Confidence from the moment you rinse until the day it fades.

That's what RBF Cosmetics is all about.

Once you've found your shade, make sure your application is just as flawless. Read our guide on How to Get a Streak-Free Fake Tan Every Single Time for expert tips on prep, application and aftercare.

Find the shade that matches your confidence — and let your skin do the talking.